The operating layer for ambitious companies.

TAM context · International opportunity

72,656,743 mixed-definition statistical units across 31 countries × CHF 1,242 per year at the proposed initial monthly-price mix. A price illustration, not exact global TAM or measured AI spending.

SAM reference · Swiss launch reference

497,678 Swiss statistical units × CHF 1,242 per year at the proposed initial monthly-price mix. Workflow fit, delivery, language and willingness to pay still need qualification.

SOM · Three-year ambition

10,000 paying subscriptions at the proposed initial 30% Starter / 50% Personal / 20% Startup mix. CHF 12.42M if all pay monthly, or CHF 10.35M if all pay annually. Extra credit usage is separate.

ARR annualises December subscription revenue; it is different from revenue earned across the year. The catalogue used in these forecasts is CHF 20 / 75 / 300 monthly, with annual plans modelled at ten monthly payments. Personal monthly billing is CHF 75 with 750 base monthly Energy; Personal annual checkout is currently unavailable. The initial 30% / 50% / 20% mix gives CHF 103.50 monthly-price ARPA. The working model starts with 20% annual subscriptions and calculates cohort renewals separately. The founder-ambition range compares all-annual with all-monthly billing at the fixed initial mix. Extra usage revenue is excluded from subscription ARR. These are assumptions, with customer uptake and retention still unmeasured.

We are raising CHF 2.5M, with a discretionary CHF 1.5M minimum funding threshold. The standard valuation reference is CHF 16.6667M post-money, based on planned commercial milestones. One investor or funding source committing the entire CHF 1.5M in a single investment may qualify for the CHF 15M post-money reference; the remaining CHF 1M would be sought at the higher standard reference. Smaller commitments do not automatically receive that discount. Final share pricing, allocations and dilution depend on agreed financing terms.

Base Conservative and Fast Lane are minimum-funding and target-funding operating cases. The model assumes an April 2027 close and subscriptions starting in January. These are planning assumptions, not committed financing. The model exposes an unfunded bridge if earlier expenses remain. Reaching 10,000 payers requires stronger acquisition or retention than the current budget-driven cases. All active paid plans count, including standalone Starter and Personal use. Free organisation members count zero until subscribing; paid subscriptions and qualifying businesses are measured separately.

Market references were reconciled on 2 October 2026, including newly released EU 2024 data. Our initial go-to-market focus is ambitious AI-native and AI-enabled teams of 1–5 people, including new companies and existing firms adopting AI. This focus does not impose a permanent human-member ceiling or recast the model's customer cohort. The Swiss source remains the 2023 one-to-four-job band, a statistical reference rather than an exact match to our current positioning. The international reference covers Switzerland, the EU-27, the UK, the US and Australia; statistical units and coverage differ. It is neither an exact global TAM nor an upper or lower bound on that customer population. The Swiss figure is a geographic proxy, not a validated SAM. The three-year ambition includes expansion, so we do not label it 1% of that Swiss market.